• CY 2002: Results Not Demonstrated
• CY 2003: Effective
• CY 2004: Effective

• Clearly define targets and timeframes.
• Create regional long-term goals.
• Set long-term goals relative to baseline.
• ECA is taking on additional management and administrative responsibility in 2005. This includes expansion of ECA coordination and management of policy, planning and development of standardized performance and evaluation tools and methods for all Public Diplomacy programs.

• Department provided proposed measures and goals and process to OMB for review. Measures have been approved by OMB and resulted in a dramatic increase for the recent reassessment in CY 2004.
• Regional goals established through coordination with regional bureaus and approved by OMB.
• Long-term and annual goals are set to established baselines, targets and timeframes now included in performance indicators.
• ECA has consulted with public diplomacy bureaus on PART, Evaluation and Strategic Planning. ECA has conducted public briefings on PART and Evaluation, and is coordinating evaluation of several programs.

Long Term Measures:

• The percent of SA participants who remain in contact or collaborate with host country people met on their program one year or longer after the exchange.
• The percent of NEA participants who will remain in contact or collaborate with host country people met on their program one year or longer after the exchange.
• The percentage of participants who report gains in thematic knowledge skills or abilities immediately following their program.
• The cumulative number of critical institutions in NEA and SA that demonstrate a goal-directed relationship with the United States or which demonstrate sustainable impact in a way that parallels U.S. interests within 5 years of ECA engagement.
• The percentage of NEA and SA participants who initiate, implement or change their organization or community within five years of their experience based on knowledge gained from their exchange program.

Annual Measures:

• Ratio of Total Administrative Cost to Program Cost.
• The number of annual participants from NEA and SA.
• The percentage of NEA and SA participants who increase or change their understanding of the host country immediately following their program experience.
• Increase the amount of private sector, foreign, and other USG funds generated for NEA and SA program use on an annual basis to reach 25 million for NEA and 10 million for SA by 2008.